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iMac and MacBook Pro Sales Exceed Industry Projections

In Apple’s Q2 quarterly earning report, it states that 4.29 million Mac units were sold – a slight increase over the same quarter last year.

Although sales increased more dramatically during the holiday quarter, when the new MacBook Pro was launched, availability of new computers for the June quarter was for only 50% or less of the reporting period, depending on the particular configuration.

In provisional data released in July, Gartner showed that Apple went up one spot to end the quarter in the fourth position with shipments of 4.24 million units to direct customers and vendors. This estimate was 0.4% lower than last year’s figure.

The final results, however, showed an annual increase in Mac sales.



According to the earlier estimates, Apple enjoyed an international market share of 6.9% compared to the 6.7% of Q2, 2016. At that time, AppleInsider pointed out that the data appeared strange, given Apple’s extensive range of Mac updates announced at the WWDC.

In the earnings conference call, Cook stated that the Mac’s international sales volume has increased by 7% on an annual basis. He also declared that this growth was in spite of IDC’s latest projection of a 4% contraction in the global PC market.

Gartner predicted at the beginning of 2017 that international shipments of PCs, smartphones and tablets would remain stagnant until next year. Although that might be true for the industry as a whole, Apple’s final sales figures have consistently exceeded Gartner’s shipment predictions.

Right now, nobody knows when Apple will update its product range again. It refreshed the iMac and MacBook Pro lines at June’s WWDC and hinted at a new iMac Pro that will become available later this year. In April the company said a new Mac Pro was on the way after 2017 and that the Mac Mini would play a pivotal role in its future product plans.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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