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Without Steve Jobs Apple might flounder says former Director

Now that Steve Jobs is gone the company is at risk of being overtaken by Samsung, a former Creative Director at Apple has claimed.

Hugh Dubberly stated: “It’s not so much that Samsung has gotten better, but Apple has fundamentally changed. The pipeline that Steve started is over.”
Dubberly also used to be a member of Samsung’s International Design Advisory Council.

The WSJ agreed, mentioning the crucial issue of whether Apple will fit a Touch ID sensor into the upcoming iPhone 8’s display.

Analysts quoted by the WSJ pointed out that Samsung is going all out with its Galaxy S8 during its 10th anniversary year and Apple will need more than a physical home button to beat them. The article argues that the S8 ended Apple’s lead over Samsung.



The S8 is slimmer, longer and virtually without a bezel — all this alongside the fact that it comes with a higher Consumer Reports rating than the iPhone 7. The article continues by saying that, with technological breakthroughs having become less of a factor, design plays a dominant role in purchasing decisions.

According to Charles L. Mauro, President of product design company MauroNewMedia, a smartphone’s appearance today accounts for nearly 50 per cent of a typical consumer’s buying decision. Recent research, he says, revealed that looks matter much more than most analysts were inclined to believe in the past.

However, another study reveals that the Samsung S8 story might not be quite as positive as suggested by the WSJ article. According to researchers, Samsung is selling fewer of the S8 model than last year’s S7 at the same stage.

A report released yesterday nevertheless suggested that Samsung could have more time to boost its sales, since mass production of Apple’s latest iPhone might not be in full force before November this year.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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