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Weak Q3 sees iPhone sales drop by 10.7%

If there’s one thing that Apple desperately needs right now, it’s for its latest iPhone range to notch up strong sales during the upcoming holiday period.

This doesn’t seem likely though: a report issued recently by technology research experts Gartner says that Apple is experiencing a global drop in iPhone sales, while its two biggest competitors continue to gain market share at its expense.

The report says that there has been a 10.7% drop in iPhone sales during Q3 compared to the same time last year, to only 40.8m.

Gartner analyst Anshul Gupta said that this drop shows a change in consumer buying patterns: people no longer feel obliged to buy the next model the moment it is released.



He went on to say that the smartphone user of today is choosing mid-tier smartphones over premium-tier ones as they offer better value.

Gupta added that despite offering discounts and promotions in many markets, Apple remained unable to boost global demand.

The market shift towards more affordable phones has benefited companies such as Huawei and Samsung.

According to Gartner’s data, Samsung increased its market share to 20.4%, while sales of phones increased from around 73m to 79m. Huawei increased its market share to 17%, with sales increasing to 65.8m.

Apple managed to cling to its position as the third biggest smartphone seller globally, but its market share dropped from 11.8% to 10.5% between Q3 2018 and Q3 2019.

Apple seldom has a strong Q3, since this period typically only includes one or two weeks’ sales from the latest iPhone range. Q4 should be much better, driven by demand from holiday shoppers.

Gupta concluded by saying that all smartphone manufacturers were likely to benefit from the holiday season, with turnover driven by Black Friday and Cyber Monday sales. The introduction of 5G should further boost smartphone sales next year.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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