Updated Apple MacBooks could be announced next month

Apple is expected to announce an extensive upgrade to its MacBook range during its Worldwide Developer Conference which takes place from 5th June to 9th June 2017. The tech giant is expected to announce a revamped MacBook Pro and 12-inch MacBook.

Rhoda Alexander, an analyst at market research firm IHS Markit, recently spoke to Fox News regarding the announcement. Her statement supports a report recently published by Bloomberg.

It is widely predicted that the updates will include adopting Intel’s latest seventh generation Kaby Lake processor to boost performance and enhance battery life.

The Apple MacBook Pro and 12-inch MacBook still use Intel’s Skylake processor, which is widely regarded as a sixth generation version. The latest laptops from Microsoft, Dell and HP, however, have already incorporated the new seventh generation core processor. Microsoft’s Surface Laptop, which goes on sale next month, is fitted with the new processor and the firm promises up to 14.5 hours video playback while running on battery power.

The upgraded MacBook Pro 13-inch will utilise the latest low power model of Intel’s chip, while the 15-inch version will boast an enhanced quad-core processor known as Kaby Lake H. The 12-inch MacBook will run on an extremely low power variant of the same chip.

Prices should remain more or less the same, with the 12-inch MacBook selling for around $1,299, the 13-inch MacBook Pro going for $1,499 and the 15-inch model for $2,399.

It is uncertain whether the MacBook Air, which is still very popular with buyers because of its $999 price tag, will also receive an update.

Apple could also announce an update to its iPad range. The 10.5-inch iPad is already in production and the 12.9-inch model is coming soon, according to Alexander. If this is the case, the 10.5-inch version would become the first iPad boasting this screen size. Current models only come with 12.9-inch, 9.7-inch and 7.9-inch screens.

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About the author


I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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