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Apple’s latest iPhones might disappoint in at least one respect

As most readers probably know, Apple will launch its latest iPhone models next week. Many people have high expectations of this event, but for sworn Apple fans, there might be some disappointment in store: according to many reports that did the rounds recently, Apple was ready to introduce an on-screen fingerprint sensor with the new models. This is starting to look very unlikely.

Renowned analyst Ming-Chi Kuo reports that Apple might opt to stay with Face ID for now. In spite of this offering the same security levels as a fingerprint sensor, the dearth of choice could well disappoint many prospective buyers.

This is a problem because of the company’s display choice: since it seems to favour the use of LCD screens from now on, opting for an on-screen fingerprint sensor might not be the best idea. This technology is much more successful with OLED panels.

At least in this particular area, Android devices are often well ahead of Apple. Many commercially available Android devices, including the Oppo Find X and Vivo Nex, already use fingerprint sensors – and the OnePlus 6T will reportedly also soon get this technology.



According to Kuo, Apple’s arch-competitor, Samsung, will also introduce fingerprint sensors in its next top model, the Galaxy S10. This model could come with a virtually full-screen experience, combined with Samsung’s superb SuperAMOLED display.

Apple might well be able to conjure up strong enough sales in spite of the absence of this technology – after all, it managed to do that with the iPhone X. If it really wants to remain a serious contender, however, then it will have to introduce more options apart from Face ID.

The Cupertino-based company might well have an ace up its sleeve though. We will know on 12 September.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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