Apple undoubtedly working on AR glasses

Proof is mounting that Apple is developing its own smart glasses for virtual reality (VR) and augmented reality (AR) purposes. The company recently advertised a position for a 3D user interface engineer who would “drive the next generation of interactive experiences to our platform”.

The successful applicant, the ad said, would work with advanced technologies such as VR and AR support provided in Metal 2 and ARKit.

An earlier report hinted that Apple might have its own AR glasses ready within two years.

Unlike a few other VR and AR solutions out there, Apple’s version will reportedly not require cameras or trackers. All the hardware will instead either be in a separate box or packed into the glasses. To connect with the box, the headset will utilise the WiGig 2.0 wireless standard, with no need for wires.

Apple’s CEO Tim Cook described AR as a “great commercial opportunity” two years ago.

Mixed reality glasses would come naturally after Apple’s exploits into AR. The firm has started to experiment with AR in its smartphones. As an example, the iPhone X enables owners to build AR emojis known as Animoji, and third-party developers can integrate AR features into their apps by using the iPhone’s cameras.

Apart from software, the firm is also developing hardware for its glasses, and it had filed an application for a lens system that would facilitate smaller glasses. Taking into account that you have to wear AR glasses on your face, reducing the weight and size would definitely make the whole experience more enjoyable, particularly if you want to wear them for an extended period.

Once Apple launches mixed reality glasses, it will, among others, have to deal with fierce competition from Facebook, Microsoft and HTC. Microsoft is promoting its Hololens to enterprise clients, while its cheaper Windows Mixed Reality headsets provide AR simulations on Windows 10. Other popular alternatives include the HTC Vive and Facebook’s Oculus.

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About the author


I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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