Apple trims iPhone trade-in values ahead of ‘iPhone 12’ launch

Apple is readying for the launch of its next iPhone after reducing the trade-in values of older models including the iPhone XS and iPhone XS Max in stores and online.

With only two months to go until Apple’s traditional unveiling and launch window in September, the company has shaved the trade-in prices for a number of different devices.

The prices are different in the US and the UK and customers in the former appear to be getting a considerably better deal for trading up to newer models.

For example, the iPhone XS Max price has been cut by $50 to $450, but this is still considerably more than in the UK where the trade-in value is now “up to” £350.

The XS Max and Max have had the biggest reductions in maximum values at $50.

The iPhone X is now $40 lower at $280, while the iPhone XR and iPhone 8 Plus have been reduced by $30 to $270 and $220, respectively.

Much older models such as the iPhone 6S Plus have only had trade-ins lower by $5.

In the UK, trading in an iPhone XS Max still wouldn’t be enough to cover half of the retail price of the iPhone, which is available for £729.

Apple currently uses the iPhone 8 Plus as a benchmark for trade-ins with its advertising on the front page of its website.

Meanwhile, the iPhone 6 and iPhone SE first-gen now only command a trade-in value of £50.

The iPhone 11, iPhone 11 Pro and Pro Max have been on sale for around nine months, so customers wanting a new smartphone would probably be best served waiting for the new ‘iPhone 12’, which is expected to launch in late Q3.

There will be more options this time with four rumoured models starting with a new compact 5.4-inch device and topping out with a 6.7-inch Pro device.

All iPhones are expected to house OLED displays this year.

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About the author


I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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