Apple targets Siri improvements after acquiring Inductiv Inc.

Apple has acquired another machine learning tech start-up as it continues its efforts to improve the quality of Siri and explore potential software advancements through data science and artificial intelligence.

News of the latest acquisition came from Bloomberg’s Mark Gurman, who said that Apple had recently confirmed the deal.

The Cupertino-based company told Gurman that it “buys smaller technology companies” when it sees the right opportunity, but added that it would not divulge its purpose or plans for buyouts.

Inductiv Inc., based in Canada, is certainly a low-key business as it does not have a digital presence at all outside of a few staff profiles on LinkedIn.

However, Apple appears to have been impressed by the company’s tech developments and more specifically, how it uses AI to correct data errors.

Inductiv was founded by academics based in the field of machine learning who graduated from Stanford and other universities from across the US.

“The engineering team from Waterloo, Ontario-based Inductiv joined Apple in recent weeks to work on ‌Siri‌, machine learning and data science,” Gurman said this week.

Machine learning is central to the evolution of personal assistant Siri, and the Inductiv team should make it easier for Apple to analyse data and make improvements.

Apple has recently fallen behind its rivals in the AI assistant stakes.

Google Assistant and Amazon Alexa have come on leaps and bounds with the ability to make sense of natural language, and Apple now wants to make major strides in this area.

Inductiv is not the first AI or data company to have been acquired by Apple though.

The company concluded deals to bring virtual reality start-up NextVR, AI start-up Voysis and weather app Dark Sky on board earlier in the year.

They join companies that have been acquired by Apple since 2016, which include Perceptio, Turi, Tuplejump and Laserlike.

Before you go

After spending over 20 years working with Macs, both old and new, theres a tool I think would be useful to every Mac owner who is experiencing performance issues.

CleanMyMac is highest rated all-round cleaning app for the Mac, it can quickly diagnose and solve a whole plethora of common (but sometimes tedious to fix) issues at the click of a button. It also just happens to resolve many of the issues covered in the speed up section of this site, so Download CleanMyMac to get your Mac back up to speed today.



About the author


I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

You can also follow me on: and

Add Comment

Click here to post a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.