Apple to start tracking what you do in bed

Smart tracking tech has really started to blossom during the past couple of years, with wearables and other similar devices now enjoying prominence and popularity across the globe.

One firm poised to become a major player in this field is Apple.

After recently becoming the first company in history to hit a $800 billion market cap, the tech giant from Cupertino has bought sleep tracking experts Beddit for an undisclosed amount.

After CNBC reporting the news of the acquisition, Beddit made a very subtle announcement on its website’s privacy page, simply stating: “Beddit has been acquired by Apple. Your personal data will be collected, used and disclosed in accordance with the Apple Privacy Policy.”

The question inevitably arises — why would Apple buy a specialist enterprise like Beddit?
The answer is actually rather simple. Beddit’s extensive experience in the field of sleep tracking will fit in very nicely with Apple’s existing healthcare products.

Beddit produces an in-bed smart tracker that monitors the user’s sleep patterns. Individuals place the sensor on their beds to track nocturnal activity such as resting heart rate, snoring and general sleep quality. It then transmits this data to the Beddit app, providing users with a more detailed analysis on exactly what they do while they sleep.

Beddit users will be able to navigate their bed sensors using either the existing Health app or by switching to Apple’s HealthKit suite.
It is also possible to utilise the sensor to gather information about sleep disorders.

Data from Research and Markets shows that the sleep disorder sector was worth around $49 billion last year, with projections indicating that it will grow to $80 billion over the next five years.

The fine print of the acquisition deal is yet to be announced.

Before you go

After spending over 20 years working with Macs, both old and new, theres a tool I think would be useful to every Mac owner who is experiencing performance issues.

CleanMyMac is highest rated all-round cleaning app for the Mac, it can quickly diagnose and solve a whole plethora of common (but sometimes tedious to fix) issues at the click of a button. It also just happens to resolve many of the issues covered in the speed up section of this site, so Download CleanMyMac to get your Mac back up to speed today.


About the author


I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

You can also follow me on: and

Add Comment

Click here to post a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.