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Apple denies it restricts content for original television shows

Apple’s head of streaming services, Eddy Cue has been speaking to the media recently to provide some sort of idea of what to expect from the company’s new TV service. In a discussion with GQ Britain, he denied reports that Apple was busy interfering with producers over the content of television shows. He claimed that the firm has never given script notes to producers.

In September 2018, the Wall Street Journal reported that Apple executives were not happy with Vital Signs, a show based on the life of Dr Dre. CEO Tim Cook was reported as having called the series too violent, and saying that Apple won’t stream it.

In another incident, Bryan Fuller, the showrunner of Amazing Stories, reportedly left because of creative differences. He apparently preferred a darker show, something similar to Black Mirror, while Apple wanted it to be more family-friendly.

Cue, however, denies any interference. He said: β€œThere’s never been one note passed from us on scripts, that I can assure you.” He acknowledged that Apple was a newcomer to the field, and added that this is why its policy was to β€œfind the best people for it” and let them do the job.



Apple is nevertheless known to have a preference for family-friendly content, and it has many shows in the pipeline that could be done without HBO and Amazon’s levels of violence and sex.

Cue emphasised that Apple preferred quality over quantity, unlike Netflix, which is now spending billions on quality original shows to change perceptions that it would stream just about anything as long as it came with the β€œNetflix Original” label.

He seemed very confident and even described Apple shows such as For All Mankind and the upcoming series The Morning Show with Jennifer Aniston and Reese Witherspoon as β€œthe best.”

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Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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