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Apple culls the 12-inch MacBook, launches two new models

Many people probably haven’t noticed that Apple has discontinued selling the 12-inch MacBook, which was launched in 2015. With its butterfly keyboard and USB-C function, it was the first Mac laptop that didn’t feature a glowing Apple logo in a long time. In 2016, the company updated the MacBook Pro, and two years later the […]

Apple culls the 12-inch MacBook, launches two new models

In 2016, the company updated the MacBook Pro, and two years later the MacBook Air followed with some fairly contentious upgrades set out by the 12-inch MacBook. Mac enthusiasts missed the USB-A ports and SD card slots of other MacBooks. And the redesigned butterfly keyboard was a catastrophe from day one.

Apple appeared, however, committed to the design trends that it started with the 12-inch MacBook, though persistent rumours indicate that the next MacBook Pro will have a more conventional keyboard with increased travel.

Under the circumstances, it would appear that Apple chose the right time to phase out the 12-inch MacBook.

The upgrade of the MacBook Air last autumn made the 12-inch MacBook somewhat of an anomaly. Despite being lighter and thinner than any other Apple computer, it was totally underpowered. At the time, the MacBook had also become a niche product. Those who wanted a portable computer had better options in the iPad Pro range.

With Apple offering 11-inch and 13-inch versions of the MacBook, the 12-inch model basically became redundant.

Update

Apple has launched two new MacBook models: a MacBook Air and a MacBook Pro. The upgraded MacBook Air features a 13-inch screen and a faster Intel processor. The 13-inch MacBook Pro also boasts new Intel processors – and on top of that, Touch ID and a Touch Bar. This means that it now offers fingerprint security as well as touch input.

Prices range from $1,099 for the MacBook Air and $1,299 for the MacBook Pro.

Christopher Lee

I’m a digital marketer and affiliate consultant working across content, SEO, monetisation and conversion. I’m particularly interested in building useful digital products and finding practical ways to grow and monetise websites. If you’d like to talk about a project, please get in touch.

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