This week, Axios reported that NBCUniversal will retain the exclusive selling rights for ads in Apple Stocks and Apple news.
This extends an existing agreement that was first signed in 2016. In that year, Apple closed down the iAd network, which also affected Apple Newsβ advertising business.
The company then announced that it had signed an exclusive deal with NBCUniversal in which the firm runs advertisement sales for Apple News. Individual publishers are still able to sell their own advertisements, but NBCUniversal deals with the rest.
The latest report says that the deal between Apple News and NBCUniversal has been extended, and that it will now also cover Apple Stocks.
NBC spokesperson Krishan Bhatia did not reveal exactly how much his firm is making from the Apple News deal. He did, however, state that it is a βvery meaningfully-sized businessβ when compared to what the company does on Twitter, Snapchat and YouTube.
He also revealed that there had been a significant increase in the number of advertisers on Apple News over the last year, and that the total now numbered several hundred.
He described the Apple News audience as βhighly-scaledβ, with high levels of engagement. The average Apple News user, he said, spends more than an hour every month on the app.
Axios also pointed out that while NBCUniversal was doing well with Apple News, many other publishers were unhappy. The majority of small publishers that Axios spoke to said they were not making money.
Many lamented the fact that they get βmillionsβ of views per month on Apple News without making any significant money.
Apple News allows publishers to sell advertisements (and keep all the revenue) on their own content, but it takes a share of advertising income from ads sold on behalf of other publishers.
Apart from Apple News, there is also the $10/m Apple News+, where many publishers are less than excited about performance so far, though Apple has promised major improvements.
Before you go
After spending over 20 years working with Macs, both old and new, theres a tool I think would be useful to every Mac owner who is experiencing performance issues.
CleanMyMac is highest rated all-round cleaning app for the Mac, it can quickly diagnose and solve a whole plethora of common (but sometimes tedious to fix) issues at the click of a button. It also just happens to resolve many of the issues covered in the speed up section of this site, so Download CleanMyMac to get your Mac back up to speed today.
Add Comment