News

Analysts say Apple TV+ doesn’t stand a chance against competitors

A few days ago, Apple confirmed that Apple TV+, its new streaming service, will launch on 1st November.

It will be available in a long list of countries, and the monthly subscription fee of $4.99 seems rather attractive.

Yet people who should know claim that Apple TV+ doesn’t have much of a chance of unseating Netflix.

Financial analysts from Bank of America Merrill Lynch believe that Netflix has a massive advantage over its Apple counterpart in terms of content.



They predict that, in its present format, Apple TV+ is unlikely to give Netflix much competition.

An example they quote is the fact that Apple TV+ will launch with only nine titles – yes, that’s correct, nine titles.

Compared to Netflix which, according to Newsonnetflix.info, currently has 5,809 movies and shows in its catalogue, this seems like a rather meagre collection.

Bank of America Merrill Lynch said: “We see Apple TV+ as likely to be hit-driven in the near term, with subscribers turning it on and off based on whether a series gains mainstream appeal.”

The bank added that until Apple TV+ could compete with Amazon or Netflix in terms of original shows and licensed content, it will most likely remain a ‘nice-to-have’ for those who own an Apple device.

People who have been using Netflix for years are unlikely to jump ship now due to the wide selection of shows and the platform’s familiarity.

More than nine shows will be required to make them switch to the Apple alternative.

Nevertheless, there will no doubt be a fair number of binge watchers who subscribe to both channels.

Apple, of course, has an ace up its sleeve: if you buy a new iPhone, iPad, Apple Mac or Apple TV, then you will get a full year of Apple TV+ for free.

Before you go

After spending over 20 years working with Macs, both old and new, theres a tool I think would be useful to every Mac owner who is experiencing performance issues.

CleanMyMac is highest rated all-round cleaning app for the Mac, it can quickly diagnose and solve a whole plethora of common (but sometimes tedious to fix) issues at the click of a button. It also just happens to resolve many of the issues covered in the speed up section of this site, so Download CleanMyMac to get your Mac back up to speed today.

mac-pc

Tags

About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

You can also follow me on: and

Add Comment

Click here to post a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.