Amazon Prime Video app takes Apple TV by storm

Apple and Amazon’s decision to forge closer ties appears to have paid off for both companies as the latter’s Prime Video app has set a new record for the most downloads in a single week at launch on Apple TV.

The on-demand service only launched on December 9, but pent-up demand for Amazon’s impressive offering of the latest TV shows and movies has seen it surge to the top of tvOS download list immediately, while also driving a notable uptick in downloads on Apple’s iPhone and iPad devices.

Apple and Amazon used to have a frosty relationship but tensions have thawed this year. Tim Cook revealed at WWDC 2017 that Prime Video would be making its way to Apple’s family of connected devices before the end of the year.

There are no official figures for the amount of downloads on tvOS, but App Annie has revealed that iOS downloads topped 550,000 for the week of December 3rd through to the 9th. Overall downloads for the app saw a 45% increase globally compared to the month before.

“Following a large global release on tvOS on December 6th, 2017, Amazon Prime Video has also seen a strong spike in downloads of its iPhone and iPad app,” App Annie added. “This was driven both by releases in new markets like the U.K. and Germany and upticks in markets where it is already well established like the U.S.”

Apple also released its own statement. It said: “Prime Video has been a hit with Apple TV customers around the world — it had the most first-week downloads of any app in the history of tvOS.”

Apple device owners will now be able to watch the second season of The Grand Tour, starring Jeremy Clarkson, Richard Hammond and James May, which debuted on Prime Video just two days after the app’s launch on Apple TV.

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