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Potential Macbook Pro changes ahead

For many years, Apple Mac fans have been complaining that Apple was neglecting their needs when it came to the Mac Pro. Earlier in 2017, the company said at a private press function that it planned to revamp the Mac Pro over the next few years. It also promised to ‘fix’ the iMac and revealed plans to launch its most powerful desktop computer in its history, the iMac Pro, before the end of 2017.

And now, according to a new report, the company is in fact starting to take customers’ Mac-related requests seriously – and it might ‘fix’ the MacBook Pro over the next couple of years.

Late last year, Apple announced a fully upgraded MacBook Pro design that introduced some refreshing new features. Although it managed to sell a record number of MacBook Pros, fans were not completely satisfied – and they said so in public.

Some of them disliked the new keyboard, while others were very unhappy that you can’t upgrade the storage or RAM. Others hated the Pro line’s gaming capabilities, and those who used to love the MagSafe charger were deeply unhappy that it was no longer available.



Still others were furious about the dongle nightmare you would have to endure if you want to upgrade to a 2016/17 MacBook Pro.

A few days ago, however, Jonathan Ive, Apple’s Chief Design Officer – a man who reports directly to CEO Tim Cook, said the company was hearing what buyers were saying.

According to a Business Insider report he added: “Absolutely, all of your feelings and feedback around the MacBook you use, we couldn’t want to listen to more. And we hear — boy, do we hear.”

Which at the very least means there’s hope if you are waiting for

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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