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European Commission reviewing Apple’s acquisition of Shazam

On Tuesday, the European Commission said in an announcement that it has received requests from Sweden, Spain, Norway, Italy, Iceland, France and Austria to review Apple’s planned purchase of Shazam, which is currently pending approval.

The EC will assess whether competition in European markets will be adversely affected by the deal.
The statement says that the deal might have a “significant adverse effect” on competition in the area under its jurisdiction, and concludes that the EC is in the best position to deal with possible cross-border effects that might ensue.

The organisation gave no details on how the transaction could negatively affect competition, but Shazam currently has agreements with European firms such as Spotify that might come under pressure if the acquisition goes through. It is, however, standard practice to review such large acquisitions – so it could be approved without much ado.
Apple confirmed its intentions to buy Shazam last month. In a statement the company said that it was excited about Shazam’s team becoming part of Apple and that Apple Music and Shazam were a natural fit.

Shazam is a hugely popular service because it can identify not only the name but also the lyrics of music videos, songs, television shows and more. The company currently has apps for iPad, iPhone, Mac, Apple Watch and iMessage. The service has also been integrated into Siri since the release of iOS 8 and it forms part of streaming music services such as Apple Music.



Shazam issued an announcement in September 2016 stating that, since their launch, Shazam’s mobile apps had been downloaded by more than one billion people. The firm’s iPhone app was first introduced ten years ago. It uses a complicated system of machine learning algorithms to recognise clips. Since that time the app has also expanded into other areas, including augmented reality.

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Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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