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Apple’s PC market share remains below 10%

Within the next three weeks, Apple will publish its earnings report for the latest holiday quarter.

Of course, the majority of ‘experts’ will occupy themselves mainly with iPhone sales – which is not surprising given that the bulk of Apple’s revenue has been produced by this device for quite some time.

Disregarding the iPhone, however, the portrait of Apple’s sales for other products in its range is less rosy. Particularly taking into account that in recent years Mac sales have been rather lacklustre.

Ahead of the company’s official earnings report, MacRumors and IDS recently published statistics showing that on an annual basis Mac sales increased marginally during this quarter. They expect sales to come in at between 5.4 million and 5.7 million units, compared to the 5.3 million of the 2016 holiday quarter.



Looking at the whole of 2017 IDC expects Mac sales to reach 19.6 million, or 5% more than in 2016. This will make Apple the fourth biggest PC producer on earth, although only with a 7.6% market share. The top three manufacturers are HP, Lenovo and Dell.

During 2017, Apple upgraded a couple of its Mac models, with the most notable release having been the totally new iMac Pro which was launched last month.

According to the statistics, Apple and HP were the only two manufacturers to show any notable growth in PC sales between Q4, 2016 and Q4, 2017. Lenovo experienced no growth, and Dell’s growth was a mere 0.7%. Asus had a disastrous year with sales dropping by 11.2%.

Comparing the whole of 2017 to 2016, HP recorded an increase of 8.2% in shipments, compared to Apple’s 5.9% and Dell’s 1.7%. Here also ASUS didn’t do well at all, with a drop of 10.6% in its PC sales.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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