A survey conducted by Raymond James analysts has revealed that 14% of participants out of 500 consumers have plans to purchase HomePod/Beats wireless speakers.
What investors have to keep in mind here is that the HomePod is not even on the shelves yet, and that it will probably only become available just in time for the Christmas season.
The survey also showed that in spite of that fact, more potential buyers plan to purchase HomePod or Beats wireless loudspeakers than Amazon’s Echo.
The study by Raymond James acknowledged a strong demand for AirPods and the Apple Watch. It demonstrated that, while iPhone sales are predicted to be lacklustre during the June quarter, other Apple products such as AirPods and the Apple Watch could well make up for this.
The poll also revealed that 19% of participants planned to buy an Apple home speaker system such as the Beats wireless system, compared to 16% who intended to buy an Amazon Echo. The analysts said that 12% of those who took part in the survey also made it clear that they had plans to buy an Apple Watch — the highest percentage of people in the market for one recorded by Raymond James since its release.
A similar poll by Canaccord affirmed that sales of iPhones were improving in the June quarter undeterred by the launch of new smartphone models by strong Apple competitors such as Samsung, Google and LG.
Canaccord’s report also illustrated that the American smartphone market is still dominated by the iPhone 7 and Samsung Galaxy S8, with the LG G6 failing to impress after its launch. The analysts also concluded that Google’s Pixel smartphone was well received but nevertheless had a very small effect on overall market share in the United States.