Comments on: Twitters long road to profitability http://www.chriswrites.com/2009/03/twitters-long-road-to-profitability/ about social media, macs, q&a and tech Tue, 24 Aug 2010 12:51:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tim http://www.chriswrites.com/2009/03/twitters-long-road-to-profitability/comment-page-1/#comment-4 Tim Mon, 06 Apr 2009 19:42:50 +0000 http://www.chriswrites.com/?p=25#comment-4 My take - forget, pay per click - how about pay per follower? (looks like they are testing it already with the top right adspace) Twitter doesn't need the majority of its users to use it, but only a small percentage of business users (like Google, millions of users never pay them a penny) Target people interested in "Keyword Subject" (matched by context and/or history) Cost Per Follower - $0.50 Twitter then works out an effective CPM and the highest CPM gets the slots. (Or target by profile on a pure CPM) My take – forget, pay per click – how about pay per follower? (looks like they are testing it already with the top right adspace)

Twitter doesn’t need the majority of its users to use it, but only a small percentage of business users (like Google, millions of users never pay them a penny)

Target people interested in “Keyword Subject” (matched by context and/or history)
Cost Per Follower – $0.50
Twitter then works out an effective CPM and the highest CPM gets the slots.
(Or target by profile on a pure CPM)

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